Issue #1 > What's new

George Wimpey Investor Club

Here are some quotes on the subject from around Focus...

"An interesting and creative design, but unworthy of the money and time spent on it! Plus, it makes my eyes go a bit funny!"

"Complex in design style; too futuristic for 2007, but will be suitable for its time in 2012."

"When I first saw the 2012 Olympic logo I hated it. I was expecting to see something far slicker, much more in keeping with previous Olympic logos. However, after taking the time to visit Wolff Olins' website, to read their rationale, and see the logo in context, my opinion has changed. Also, the more people slated it and the more publicity it got made me think that actually, it was a very good logo indeed. To get Nationwide, if not worldwide, recognition in a matter of days is pretty good going for any brand identity. So what do I think of the 2012 Olympic logo: Aesthetically I hate it. But as a recognisable, memorable symbol I think it scores top marks."

"The Olympics is an international multi-sport event, it originated thousands of years ago in Greece. The new olympics logo, for me, does not represent anything to do with sport, games, or it's history; the only recognisable symbol used on the new logo is the Olympic rings, without it the logo could be associated with anything. I don't like it."

"It reminds me of Anneka rice, which isnt such a bad thing."

 

9/5/2007

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