Focus on the environment

We have always seen it as our responsibility to produce effective communication materials for our clients, and that will never change.

We now have an added responsibility; to produce the same quality materials, whilst seriously reducing our impact on the world around us. This has led to the creation of Focus Advertising's Environmental Policy.

Here at Focus, we promise to try and do our bit. We already buy our energy from "green" suppliers, a percentage of whose energy is drawn from sustainable sources. We recycle as much of our waste as we can, including our printer cartridges. Wherever possible, we share transport, and use the train rather than cars or air travel. We use PDFs for proofing, and avoid printing emails out. When we use stock photography, we use digital delivery, and when we commission a photographer, we ask that they shoot on digital cameras. Both eliminate use of film, developing chemicals and transparencies.

We also promise to help our clients do their bit. How? We'll outline and recommend the lowest-impact print solution for a job. This means sourcing paper that's either 100% post-consumer waste recycled, preferably off-white or "down-shade" (less processed). Where necessary, virgin paper will be FSC (Forest Stewardship Council) certified, meaning it is derived from well-managed forestry. All paper should also come from the UK or Europe in order to minimise transportation. It'll also mean it hasn't been bleached using chlorine.

We'll continue to find new ways to reduce our environmental footprint, and that of our clients as well.