http://localhost:8888/index.php en gary_aston@focus-ad.co.uk Copyright 2008 2008-11-03T16:32:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/online_marketing_agency_essex/ http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/online_marketing_agency_essex/ Even during the recession online marketing will hold strong. Is digital marketing your best chance for survival? 2008-11-05T10:41:01+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/gym_buddy/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/gym_buddy/ Gym Buddy, an online personal trainer, required a database driven website to give them an innovative web presence and online portal for interacting with their members. Requiring a clean, aesthetically pleasing web design the Gym Buddy website needed to be a platform so that the client could deliver innovative online marketing techniques, such as online video, automate the delivery of training programmes through a content management system (CMS) and also provide an e-commerce solution to take customer payments. Focus Online Media shot a series of videos depicting various exercises, to act as an online personal training programme. The implementation of online video onto their website gave them an innovative USP, as their clients benefited from being able to see how to complete their exercise routine correctly. Online video for websites is an innovative marketing tool to make a web presence engaging and certainly give Gym Buddy the edge over other personal training solutions. Forming part of the database driven website build, these videos are contained within a set of training programmes that are automatically sent out to the clients of Gym Buddy. Using a series of  bespoke online membership forms Focus Online Media's content management system interacts with a database to automate the sending out of training programmes depending upon the answers given during membership sign up. The content management system allows for the automated operation of the clients business, offering a simple solution for ensuring that their clients needs are always catered for. To ensure that the website solution provided by Focus Online Media gave Gym Buddy the ultimate client experience, a simple e-commerce facility was required to take customer payments. This e-commerce system needed to provide a secure payment capability whilst ensuring new members were added to the correct database, to receive their ongoing training programme. For more information about the Gym Buddy website or to discuss how online video or our content management system (CMS) can benefit your brand online please contact our web design team. 2008-11-03T16:32:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/focus_on_beating_the_credit_crunch/ http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/focus_on_beating_the_credit_crunch/ How exactly can you make your marketing budget defy the credit crunch? 2008-10-14T19:39:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/talking_bollocks/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/talking_bollocks/ Marie Stopes, the international sexual health charity, required an innovative marketing solution to help dispel commonly held myths regarding vasectomies and to increase their brand awareness. Focus Online Media created "Talking Bollocks," an engaging viral marketing solution that was perfect for the client. Professionally scripted, animated and edited by Focus Online Media's viral video experts, "Lefty and Righty" provided a humourous and engaging concept that was ideally suited for the subject matter and key demographic of the campaign. Using well established viral seeding techniques, Focus ensured that the viral video was placed in high volume viral environments including Facebook, YouTube, Stumble Upon and Digg, guaranteeing a minimum of 50,000 views of the online video providing Marie Stopes with the assurance that this campaign would increase brand awareness. Designing and developing a viral microsite for the campaign, Focus Online Media gave the campaign a highly engaging look and feel, ensuring that Viral video, viral games and innovative bluetooth marketing are just some of the ways that Focus Online Media can give your product or services an engaging online buzz through viral marketing. For more information about how a professional viral campaign can maximise your online marketing strategy contact our viral marketing team.   fig 2008-09-19T15:13:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/cromwell_place_website/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/cromwell_place_website/ Focus Online Media's long standing client Taylor Wimpey required an innovative and engaging digital marketing solution for their stylish Cromwell Place development. These stylish apartments and townhouses in Clerkenwell benefit from a stunning printed brochure and therefore required an online presence that was equally as engaging. Focus developed a microsite for the multi-million pound development that was the perfect web presence for this prime location. Offering rich media, including flash video, the Cromwell Place microsite provides the ideal online platform for the delivery of product information and the bespoke functionality to view floorplans and room dimensions of the properties as well as check availability. The high end specification and style of this development made the requirement for a microsite an essential part of the marketing campaign for Taylor Wimpey. For more information about the Cromwell Place microsite or to discuss how Focus Online Media can assist you with your online marketing strategy, contact our Website Design team.     2008-09-19T14:40:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/pubArticle/search_marketing_whitepaper/ http://www.focusadvertising.co.uk/onlinemedia/fom/pubArticle/search_marketing_whitepaper/ A Whitepaper on the hot topic of Search Marketing 2008-07-31T09:11:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/ihif_plasma_presentation/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/ihif_plasma_presentation/ We created a rolling presentation to be played on a plasma screen within a large exhibition stand for Christie + Co. They exhibited at the IHIF exhibition in March, which was held in France for hotel property investment. Christie + Cos dedicated professional hospitality team work throughout Europe delivering business intelligence to the European hotel market, so their presence at the event was strong. 2008-07-03T06:47:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/crimestoppers_radio_ad/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/crimestoppers_radio_ad/ Crimestoppers required a professionally produced Radio Advert marking their 20th anniversary and one millionth anonymous call. Focus Advertising built on their long standing relationship with the crime fighting charity with the production of a radio advertising campaign that was perfect for the brand and recorded with former Arsenal footballer Ian Wright. Focus produced a script for the radio advert that perfectly captured the specific message of the client using an ideal tone of voice and targeted call to action. The script was written to utilise the celebrity endorsement of the advert, ensuring that Crimestoppers made the most of having Ian Wright as the "champion" of the campaign. Recorded within a professional recording studio and edited by Focus Online Media's radio advertising experts, Focus produced a radio marketing solution that was perfect for Crimestoppers and suited for ad placement on a variety of radio stations to target their chosen demographic. For more details on the Crimestoppers radio advert with Ian Wright or to find out how a professionally produced and edited piece of radio marketing can benefit your brand please contact Focus Online Media's radio advertising team.   2008-07-02T07:37:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/top_level_domain_shake_up/ http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/top_level_domain_shake_up/ How will proposed changes to the way we navigate the internet affect your brands online marketing strategy? 2008-06-27T14:52:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/firefox_aims_for_download_record/ http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/firefox_aims_for_download_record/ Version 3 of the popular Firefox web browser is going on general release on 17 June. 2008-06-17T10:02:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/ann_summers_sting/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/ann_summers_sting/ Ann Summers required the services of a creative design agency to create a professionally produced audio visual sting to act as their corporate identity for video podcasts.With such a reknowned brand with a strong message it was essential that the client could rely on their selected creative agency to produce work that was perfect for their target audience via video podcast. Focus Online Media created a flash video identity that was ideal for utilisation within video podcasts and entirely consistent with the sensual connotations of the Ann Summers brand. For more details on the Ann Summers sting or to find out how Focus can assist with a professional corporate branded podcast solution please contact our video podcast team.       2008-06-06T10:29:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/george_wimpey_norwich_video/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/george_wimpey_norwich_video/ George Wimpey required a professionally produced Online Video to help promote their developments in and around Norwich. Focus, with our expertise in flash video, were the perfect provider of a complete end to end web video solution. The creativity available to George Wimpey through the implementation of video within their marketing campaign allowed for a heightened engagement with potential buyers, in a trusted and popular medium. Allowing for a perfect blend of substance and aesthetics online video was an ideal communication tool for all developments in Norwich.  For more details on the “Norwich” online video campaign or to find out how a professionally produced video for web solution can complement your current marketing strategy please contact our team. 2008-05-31T11:53:01+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/binge_drinking_video/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/binge_drinking_video/ Essex Police tasked Focus with the creation of a campaign to highlight the dangers of binge drinking. A professionally produced video to be displayed across a range of mediums was the ideal platform for the message of this campaign. Using a creatively shot and edited video over outdoor advertising, via beaming it onto Essex based public landmarks and within pubs and clubs through distributed CDR and DVDR, the campaign gained maximum exposure to its desired audience. For more details on the “Binge Drinking” campaign for Essex Police or to find out how a professionally produced video can complement your current marketing strategy contact out video production team. 2008-05-31T11:34:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/ann_summers_video_ad/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/ann_summers_video_ad/ Ann Summers required a professional piece of viral video to help promote several product campaigns. With such a strong and respected brand, Ann Summers needed to be able to rely on the services of a creative full services agency with expertise in end to end viral marketing video solutions. Focus Online Media created a video that was perfect for the campaign, targeting Ann Summers’ key audience with a message that was classy but upheld all the sensual connotations of the clients brand. For more details on the Ann Summers viral campaign or to find out how a professionally produced video can complement your current marketing strategy contact out viral video team. 2008-05-31T11:30:01+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/e2v_video_ident/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/e2v_video_ident/ e2v required a short branded flash video that would act as their corporate identity across their marketing collateral. The corporate video ident needed to be suitable for integration within a variety of mediums, most notably rich media presentations, whilst always consistent with the high technology branding of the company. Focus Online Media created a professional flash video identity that was perfectly branded for e2v to implement within campaigns. For more details on the e2v video ident or to find out how Focus can assist with a professional corporate branding solution please contact our corporate identity team. 2008-05-31T11:27:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/ceg_pay_per_click/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/ceg_pay_per_click/ Cambridge Education Group required the services of an expert search marketing agency to increase their online presence through SEO and PPC. Through both natural search engine optimisation and pay per click, Focus Online Media provided a full ongoing search marketing solution.  Working to best search standards CEG were ensured of a targeted, refined PPC campaign, highly optimised web copy and meta data, a continuous quality link building strategy and most importantly an increased web presence for their brand. Focus Online Media have built a strong relationship with CEG leading to ongoing search marketing consultancy to assist in the continuous advance of their online brand awareness. For more details of our ongoing search campaign with Cambridge Education Group or how a professional search engine optimisation strategy can benefit your brands online presence please contact our search marketing team. To find out more about search marketing, including SEO and PPC, please download our search engine optimisation white paper “Focus on search.” 2008-05-30T14:24:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/pj_valves_website/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/pj_valves_website/ PJ Valves required the services of a creative web design agency to design and develop their company website.  The website needed to engage potential customers whilst offering an effective web solution to existing clients, with a concise design that promoted intelligent usability. Focus Online Media developed an intuitive website design that was both clean and aesthetically pleasing, whilst always consistent with the PJ Valves brand. To ensure that the website was rich in content, engaged both new and existing clients and providing genuine business value, Focus developed the “Date Wheel” bespoke business tool that was integrated into the website. For more details on the PJ Valves website project or how a professional web design solution can strengthen your brand online please contact our website development team.     2008-05-30T13:45:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/george_wimpey_email/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/george_wimpey_email/ With a dynamic portfolio of developments and offers, George Wimpey has tasked Focus with the ongoing design of creative Email Marketing and e-shots to support their marketing strategy. Positive communication between George Wimpey and their home owners and buyers is essential for their continuous business success. Focus are proud to provide a means for this communication, utilising highly creative professional email marketing that is always on brand and highly engaging whatever the campaign. For more details on the various email marketing campaigns we have completed for George Wimpey or to find out how a professionally designed e-shot can benefit your communications strategy please contact our team. 2008-05-30T13:13:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/using_water_wisely/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/using_water_wisely/ Essex and Suffolk Water, with their dedication to the communities they serve, required a series of professionally produced online videos to promote the environmentally friendly use of water. Focus Online Media created the “Using Water Wisely” campaign, developing a series of informative motion graphics, stop animations and short videos to deliver the message perfectly. Enhancing the clients online presence, the campaign was delivered through their website to ensure maximum exposure to their target audience. For more details on the Essex and Suffolk Water “Using Water Wisely” campaign or to find out how a branded motion graphic, stop animation or online video can enhance your marketing strategy please contact Focus’ motion graphics team. 2008-05-30T07:39:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/connections_video/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/connections_video/ George Wimpey’s “Connections” development boasted cutting edge innovation and therefore required a marketing communication tool that could deliver this message effectively. Online Video was the perfect solution for delivering their message in a popular and innovative medium, whilst truly bringing the brand to life. With the current issues within the press over the housing market, the personable and trusted medium of a professionally produced online video was the ideal solution for a house buying audience. For more details on the “Connections” online video campaign or to find out how a professionally produced flash video solution can complement your current marketing strategy please contact our team. 2008-05-29T14:26:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/connections_digital_pages/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/connections_digital_pages/ Utilising Focus’ innovative Digital Pages we created a rich media brochure for George Wimpey’s “Connections” development of apartments. The development boasted cutting edge innovation and therefore our page turning flash brochure was the perfect communication tool to emphasize the brand. Seamlessly integrating video into their current printed collateral in a rich media brochure format was the ideal solution for delivering George Wimpey’s message in a fast, effective and creative fashion. For more details on the “Connections” Digital Pages campaign or to find out how Focus can assist with all of your digital brochure requirements please contact our team. 2008-05-29T11:46:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/george_wimpey_video/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/george_wimpey_video/ George Wimpey tasked Focus with creating a dynamic campaign that would be flexible enough to appear across: press, direct mail, radio, 6 sheets, 48 sheets, e-shots, contextual advertising and online video; giving property buyers the confidence to buy a home even with the current conflicting press regarding the market. George Wimpey wanted the process of buying a dream home to be entirely simple for their customers, so this was the foundation on which the “It’s Simple” January campaign was created. Flexible enough to be used across all George Wimpey developments, it was highly engaging using rich media to maintain the message. For more details on the George Wimpey January Campaign or to find out how Focus can assist with all your full service creative marketing requirements please contact our team.  2008-05-29T11:13:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/one_laptop_per_child/ http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/one_laptop_per_child/ The wraps have been taken off the new version of the XO laptop designed for schoolchildren in developing countries. 2008-05-23T20:14:01+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/pubArticle/glued_to_the_new_box/ http://www.focusadvertising.co.uk/onlinemedia/fom/pubArticle/glued_to_the_new_box/ A Whitepaper outlining the benefits of Online Video. 2008-05-23T19:08:01+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/colchester_zoo_video_diary/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/colchester_zoo_video_diary/ Focus Online Media created a professional online video diary for Colchester Zoo as a part of their ongoing web marketing strategy. As one of Europe’s best zoo’s with over 260 rare species of animals, a branded online video diary, serialising the exciting happenings at the zoo, was an ideal marketing solution. Using the popular medium of watching online video was an innovatory and creative solution for revolutionising the marketing strategy of the client and increasing their online brand awareness. Hosting the video diary on both the clients website and also the popular YouTube ensured that the campaign received the maximum exposure to its target audience. For more information on Colchester Zoo’s video diary campaign or to find out how a professionally produced creative corporate video for web can complement your current marketing strategy please contact our online video team. 2008-05-23T17:53:00+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/google_content_network_broadens/ http://www.focusadvertising.co.uk/onlinemedia/fom/newsArticle/google_content_network_broadens/ Google announced today that the Google Content Network is open to third-party ad servers. 2008-05-23T14:35:01+00:00 http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/fig_factoring_in_growth/ http://www.focusadvertising.co.uk/onlinemedia/fom/workArticle/fig_factoring_in_growth/   Focus were tasked with website design for Factoring in Growth, ensuring an intuitive and creative online presence for the launch of the FIG brand. The website needed to be clean and contemporary, with a clear message and strong branding to assist with the development of the company. Adhering to best accessibility practices the site was developed with ease of navigation and a clear call to action as the foundations of the design. To ensure that the online presence was content rich, engaged customers and provided genuine business value, Focus developed the “Factoring Calculator” and “Personalised Quote,” bespoke business specific tools that were integrated into the site. For more details on the FIG website or how a professional web design solution can strengthen your brand please contact our team. fig 2008-05-23T12:58:00+00:00