Video has been around on the internet for some years now; however, it's only now matured into a viable proposition for businesses of all sectors and all sizes. Sites such as YouTube have paved the way for the acceptance of the web as a real video delivery platform.
Why now?
There are three big reasons for the Video For Web boom.
Dramatically falling costs Gone are the days of five-figure production costs for the smallest piece of video. Advances in desktop computer technology, digital video cameras and the economical distribution offered by the internet mean that video production is a reality for the vast majority.
High Broadband uptake 14.2m households now online in the UK, and 89% of home users are now using a broadband connection compared with 80% a year ago. (Source: IAB)
High penetration Using Flash™ Video technology, 98% of internet-enabled computers can view video delivered via a web page. (Source: Adobe.com) We know online video is popular amongst consumers; it is indeed now a rarity to visit a site without some form of video.
Video advertising on the internet isn't new, but the volumes and the variety of different formats available is increasing considerably. Many websites already carry video advertising. However, within the next few years one of the major differences will be an increasing amount of video advertising presented in and around other video content. This could be programming from existing broadcasters, made for broadband, branded content and even user-generated content (UGC).
By no means is online video the only answer, but as part of a wider campaign it can deliver amazing results.
Recent Work
- George Wimpey
video for web - Bryant Homes
video for web - Colchester Zoo Videos
video for web / podcast / blog
Related Links
E: info@focusadvertising.co.uk